Augmented Reality Uses & Applications
Introduction to Augmented Reality
Augmented Reality is the superimposing or layering of digital objects onto the real world as seen through a screen, such as a smartphone or tablet. The inclusion of these digital objects can enhance and amplify the real world perception for the viewer and as we shall see, the application of this technology offers almost endless possibilities. AR offers businesses the perfect opportunity to drive their technological advancement forward and increase their competitive advantage.
What can Augmented Reality be used for?
The applications for augmented reality are only limited by one thing, imagination. If you have a story or an idea, we can use AR to enhance it. We have undertaken projects for an array of industries. Here are some AR project ideas to inspire you:
AR Apps
Bring interactive content to your customers’ smartphones.
AR Face Filters
Including content for Facebook, Snapchat and other social media platforms.
AR SmartMirrors
Allow customers to see what they would look like in an outfit without having to physically try on the clothes.
AR Portals
This new and innovative technology allows users to discover an augmented world through a portal placed in the real world. For example, it can be used to visualise a property that hasn’t been built yet.
AR Object Scans.
This allows you to look inside a complex engine when it’s difficult or impossible to do so in reality. It’s usually used in the medical and engineering industries.
Live space AR installations.
This is a great way of attracting visitors to your stand at an event, as AR allows them to interact with the installation and above all, have fun.
AR print amplification
Brings printed marketing material to life with animations.
Location specific AR content.
Including GPS triggered content.
AR in an e-learning app
Enhance your training materials with interactive content to help students learn more quickly.
What are the benefits of using AR in business?
Augmented Reality is bridging the gap between the real world and the digital world, allowing us to enhance a viewer’s perception of a real-world situation. AR can benefit businesses in a multitude of ways and help them achieve specific, meaningful goals. Whether it’s improving cost effectiveness, improving time efficiencies or helping businesses to better engage with customers, the use of AR is becoming increasingly important in today’s world.
AR Apps bring interactive content directly to a customer’s smartphone. SmartMirrors mean fashion retailers no longer need to store large volumes of stock and customers can 'try on’ anything they want. E-learning becomes a much more cost-effective process, when an AR app is used as training material. The list is seemingly endless and from a user, or customer’s, perspective interacting with a brand through AR provides a far more fun and engaging experience than watching an ad passively. Plus, the novelty of the technology makes the whole experience memorable and your brand stand out from the crowd.
Are you ready to upgrade to AR?
You have the content knowledge, we have the technology expertise. Let’s explore the possibilities of augmented
reality experiences together and how they could enhance your education methods.
We’ve already created outstanding immersive training experiences for ambitious organisations across many
industries including highly specialised content. Our versatile team of experts will develop your augmented
reality project from concept to completion and keep it aligned to your goals to deliver the results you’re expecting and more.
Contact us to discuss your ideas or see how augmented reality could be integrated within your space or brand.
If you’re still not sure about the potential of augmented reality, we’ll be delighted to welcome you to our
demo room in Guildford to give you an idea of what can be achieved with exceptional, immersive content.
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